Box Hill Florist

Relationship built on Trust


Box Hill florist is Melbourne based online flower store dedicated to delivering fresh and beautiful flowers for all occassion in and around Box Hill.

The client wanted to update and improve their web presence both aesthetically and technically in order to provide a better online shopping experience across multiple devices and increase revenue in the process.

Box Hill Florist also wanted their website to be search engine optimised and to rank better in Google searches.

Box Hill Florist

Project Goals

  1. Improve user experience on their ecommerce store and drive more sales through the website, instead of over the phone
  2. Custom shipping option feature to allow for free delivery to certain location or variable delivery fee depending on the suburb
  3. Improved site accessibility across multiple device through simplified and improved navigation
  4. Local Search Engine Optimisation and improve Google search ranking to get business from suburbs in and around Box Hill


Started the design process with research and strategy, ensuring we know who your audience is and what gets them excited to shop so we can design the best website to guide them through the checkout process.

Woo Commerce was used to power the online shops as it seamless integrates with WordPress and has a user-friendly interface.

Built a beautiful custom WordPress ecommerce website for Box Hill Florist which has an simple and effective layout. The homepage uses big, vibrant imagery to highlight the various product category and to link to different sections of the site. The navigation bar is well-organised.

Custom shipping options feature that allows user to select free delivery where available and suburb specific pricing was implemented.

The shop section of the site is carefully designed to retain the overall simplicity of the Box Hill Florist brand. Products are organised into easily distinguishable categories.

Box Hill Florist
Box Hill Florist


As a result, a custom mobile friendly ecommerce website with custom shipping options was delivered that captured the sheer essence of what the client wanted. The website helped the client expand her reach to customer from all over Australia and abroad to generate higher revenues.

The website ranks No 1 for highly sought after keywords like Box Hill Florist and Box Hill Flowers

An Ongoing Relationship of over 10 years.

It has been a collaborative process working with Box Hill Florist that has lasted over a decade and the website has evolved over the years.

Annually we look at which flower arrangement did well and which didn't. The ones that weren't popular are replaced with new flower arrangements. Client gives me feedback from her buyers and I give advise and suggestion on how to move forward in order to improve the shopping experience for the buyers.

Client's Review

I have been working with Tripty for over the past 10 years. Not only did she create an amazing website for my business, she has continued to support my IT requirements.

Tripty really delivers and has been so easy to work with, nothing is too much trouble for her and she has understood and carried out all my requirements.

- Nell Rose-Byrne